Why do customers prefer Building Societies to Retail Banks?

The latest research from NOP shows that Building Societies tend to perform better than Retail Banks in Customer Satisfaction and Advocacy Surveys. Why is this, and what stops us from recommending who we bank with to someone else?

Why do customers prefer Building Societies to Retail Banks?
I share in your question. A bank gives you just as easy access to your funds as any other institution.





I find the customer satisfaction ratings interesting. I am a memeber of both a bank and a credit union (similar to a Building Society, just in the US). I have received better service from the bank. Every contact I have with an institution other than a bank tends to be a negative contact. I even walked into a credit union and was forced to listen to the employees gossip about something for 10 minutes before they looked at me like i was a roach, and told me to go somewhere else in the building.





I think a focus on customer satisfaction within a company drives how the employees treat customers. This can vary from location to location. Typically banks have been more focused on getting more business and more deposits. However, many banks are now looking at improving their customer satisfaction scores.
Reply:Building societies are mutuals owned by their customers and offer a better deal. Banks make massive profits and generally rip off their customers at every opportunity. Some Building societies converted to banks during the satanic Thatcherism era and pretend they still are building societies...
Reply:In general Building Societies pay better interest than bank as they do not have share holders to pay dividends to. You also get a more personal service from them and you have easy access to your money.

shoe buckles products