Sunday, November 15, 2009

Which research methodology & analysis technique for "Role of marketing in new Inductrial product development"

I am doing MBA project "Role of Marketing in new Industrial Product development ( Product is Air Filter)".


Marketing performs varios functions like Customer input gathering,Competitor's study,Pricing,Submitting drawing,submitting prototype,Follow up,


So my Project became technical.





We Gathered competitors data for comparision.


%26amp; also Customer inputs as it is customised product,


Conducted customer satisfaction survey.


Data I gathered is all technical or theorotical


What Research methodology %26amp; analysis technique I should use.?


What should be my hypothesis


HOw can i prove it by some technique.


What graphs ,tables should i show....


What analysis shouls i write.......


I am confused........

Which research methodology %26amp; analysis technique for "Role of marketing in new Inductrial product development"
try this:


http://marketing-and-publishing.ebookora...
Reply:the easiest way is to make it as a Management Report rather than a lengthy research work....you have to take only few parameters and draw some relation between marketing and new industrial product. It is difficult to explain it simply. Ask your faculty advisor who is always the best guide...best of luck...


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