Sunday, November 15, 2009

Market research survey?

in the project of City taxi(taxicap)


what do you thing it would be effective in the points below that is more important to classified the customers which would be more effective more than other criteria to focus on





1.Size of the Demand


2.Price Senstivity


3.Intesity of the Demand


4.Ease of Satisfaction


5.Income


6.SOcial Status





give scores for each





level of importance





very poor


poor


modrate


strongly important


extremely important





thanks for your time

Market research survey?
Different situation need different style.


1, for industry,


2. for selling


3. for new tech


4. service


5. the ability to buy


6. entertament, etc


And different place need different style also!
Reply:City taxi - that means we are talking about mobility requirement of people around here.


Immediate surrogates u need to see is the other mobility alternatives and their performance (Example: Public transport). Industry growth rate/ city growth rate / city output as contribution to the country/ per capita income are useful surrogates.


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