My friends' pizza business. My idea?

My good friends own a pizzeria, which, unfortunately, is dying. I thought I had a good idea the other day which I presented to them. Because they told me that their main problem was not understanding why their customers would not call back, I typed a survey on my computer which I said I could print out on small cards. I listed about 10 questions which, when answered, will provided a well rounded response of the customers satisfaction level. I insisted, however, that there should be a small reward for the customer for filling it out, i.e. 10% off their next delivery.


So, the co-owners disagreed with each other about my suggestion. The lady co-owner was eager to try the idea. The brother co-owner agreed that while a survey was a good idea, no offer for incentive was necessary and he was concerned for the 10% he would lose per survey.


I completely disagree with his concern....I think that the customer reactions he will receive will be well worth it.





What do you think?

My friends' pizza business. My idea?
well you can try 5% each on the next 2 orders





and if he doesn't agree move on he doesn't knows the worth of your idea and what wonders it can do for his business





you are better off some place else
Reply:well... what chracterize the pizza....





you see in every business there is gotta be some Uniqueness.. people always trying to taste the things they know but different... UNIQUENESS.. is the main word...





also marketing promotions... HAS TO BE MASS MARKETING... JUST PRINTOUT WORKS and promote deals on minimun lost pruducts like "FREE RANCH SAUCE"





UNIQUENESS AND MARKETING is the key to every business
Reply:Alot of managers/owners think that they are losing money by giving away incentives.





they are dead wrong.





Incentives are a great way to cycle people back through your doors...it creates a sale during a time period where that sale would not have otherwise ever occurred with that customer.





If that customer comes in once every 2 months by their own choice...your incentive got them in once per month...you've now controled their buying increase. You are CREATING new revenue.





Not only that...you can pick up any basic marketing book and it will tell you that incentives for filling out surveys is an absolute must....in the marketing arena...we consider it kind of a..."duh!"





Listening to customers opinions is the number one smartest thing you can do...so these guys better dang well be prepared to "give a little" to get some vital feedback.





uhm...the alternative is....being out of business.





The thing you need to help them understand is that they are NOT IN THE PIZZA BUSINESS.





they are in the "getting and keeping customers" business.





and that is THE ONLY thing they have to figure out how to achieve....and most of that...will have absolutely nothing to do with Pizza.





good luck
Reply:tell the brother co-owner that greedy and cheap people are not the right type of people to own a business. tell him to take marketing. and some business classes and have him stop being so ignorant
Reply:how about a dollar off on the next purchase over $10

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